Getting healthy ranking in local search is not an easy task for any online business owner. There are many off-page optimization tactics which can help you to get your desire ranking position and business exposure in shorter time. Here in this article I’m going to write about those techniques that you can apply to get noticed in SERP in your targeted locations. So, let’s take a quick look at it.
Google My Business and Bing Places Pages
It’s very important to have a proper business address for Google My Business listing. You can set only one page from your website in this listing and that page should be carry your business address which must need to match with your business website, otherwise it can harm your all SEO efforts. While you are filling you description part, add all your targeted location you want to include as your service area. If you are already listed then try to modify your description according to your targeted business zone.
Business Citation Audit Tool
You can use business citation audit tool like Aabaco Small Business from Yahoo!, Moz Local tools or Yext – My Business Listing to review your current directory listings and will got all the updated information about your requirements.
Website Analytics
Always try to keep a healthy track record of your analytics account. Google Analytics is the ideal place to track your website progress properly. You can observe all your working effects in through this place in terms of traffic, keywords, geo locations and many other things. It’ll also show you in which local areas you are start to getting traffic to your website with their search terms.
Competitor Analysis
Keeping watchful eyes on your competitor’s activities is another tactics to move ahead in this ranking race. Just watch their keyword selection types, submitted directories and guest blogging techniques to get some ideas about your position and work. But, always try to follow some well-established website in your niche.
Local Guest Blogging
Search out some popular blog of your business niche and request them to publish guest blog post on their website with a hyperlink pointed to your site. Guest blogging and postings are the most effective and authentic process to make a healthy backlink back-up. If you are trying to promote your website locally then choose some local popular blogs for publication. You can get much content value as well as search engine value by doing this practice for your business.
Mainly these are the most effective off-page tactics to promote your business locally. Apart from these, there is another thing you can try which is social media promotion. You can have two options for your business. One is paid, you can pay social media websites to promote your business site among your targeted audiences and secondly, you can also do it by yourself. You just have to create some social media accounts with your company name and tart updating your profile with valuable and informative feed like blog post, business offers, images, new launches news etc. to attract maximum number of audience to your page.